03 · Performance
Measurable lift from the first impression.
Benna is benchmarked weekly against a holdout group served by rule-based bidding. Lift numbers below are median values across all campaigns on the network over the trailing 30 days.
eCPA reduction
−38%
Advertisers on Benna-optimized bidding see a 38% lower effective cost-per-acquisition vs fixed-bid campaigns with the same budget.
Publisher eCPM
+47%
Publishers earn 47% more per impression when Benna selects the winning ad vs a round-robin waterfall on the same inventory.
Holdout AUC
0.91
Area under the ROC curve on a 5M-impression holdout set, predicting click-through and downstream conversion.
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